Ethnic - Package Mall

In 2013 Outfitters launched ‘Ethnic’, the much awaited women’s only brand that has received numerous accolades by its valued customers. As a brand closely connected to our cultural roots we made sure that our women get to embrace the essence of their ethnic beauty and lead the way as an icon. Since 2013 Ethnic has launched over 10 stores all over Pakistan, mostly covering the urban areas of Sindh and Punjab. We aim to grow as big as we can to make our products available in the rural areas as well, where the majority resides. Ethnic has many inspirations that are closely related to nature and culture. We combine both to give our customers the best value of their money.